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Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.

By: Smith, Jeanette, 1924-.
Material type: materialTypeLabelBookSeries: Entrepreneur magazine small business series. Publisher: New York : John Wiley, c1996Description: xii, 277 p. : ill. ; 24 cm.ISBN: 0471124397 (cloth : alk. paper); 0471124419 (pbk. : alk. paper).Subject(s): Advertising media planning -- Handbooks, manuals, etc | Direct marketing -- Handbooks, manuals, etcDDC classification: 658.84 Online resources: Table of Contents | Contributor biographical information | Publisher description
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658.84 SME 1996 (Browse shelf) Not For Loan 07809

Includes index.

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